About Us

Welcome to WelcomeMrBaby.com.

WelcomeMrBaby.com is the online retail division of Baby Center SRLS, a company legally registered in Italy. We are committed to operating with the highest level of transparency, providing clear, accurate, and verifiable business and operational information, in full compliance with all applicable regulations and current platform guidelines.

We have been in business since 1972. Our long-established brick-and-mortar store—featuring an extensive showroom of leading baby and childcare brands—is located in Sora (FR), Italy, on Viale San Domenico. We embraced e-commerce in 2003 and, over the years, launched four online stores under the Baby Center SRLS umbrella. Through these websites, we have been serving customers worldwide for many years with carefully selected, high-quality products.

We ship worldwide with no geographical exclusions: there is no country or region where we refuse delivery. To ensure reliable service, we work with top-tier courier partners and select the most efficient and dependable carrier based on the destination. We strive to keep shipping costs competitive and we strictly follow the manufacturer’s recommended retail prices.

Our catalog is broad and covers every stage of early childhood—from strollers and travel systems to car safety, feeding, hygiene, play, and everyday essentials for your baby’s care and wellbeing. Over time, customers around the world have valued our ethics, professionalism, efficiency, and courtesy, making us a trusted reference for distance purchases. Positive experiences on WelcomeMrBaby.com (as well as across our other physical and online channels) have also fostered strong word-of-mouth recommendations among friends, family, and communities.

Company Information

• Legal business name: Baby Center SRLS

• Website / Trade name: WelcomeMrBaby.com

• VAT number: IT03302410604

• Company Registration (REA): FR-329523

• Registered address: VIA BRUNO BUOZZI 7, 03039 SORA (FR), Italy